To function properly, drive-thru restaurants need outdoor screens that display changing menus, promotions, offers, etc. They need a solution that ensures reliable and high-performance external displays, which can be managed remotely.

Other sectors like transportation also use LED Billboards for applications such as wayfinding, passenger information on bus stations, road maintenance, traffic/weather alerts, and accident alerts. Commercial ads for retailers, big screens in stadiums, gas prices on gas stations, and stock exchange feed on Wall Street, are just a few more examples.

Problem

These digital billboards provide vital information in a simple way, but installing digital signage outdoors and providing seamless flow of content has two major challenges:

  • Harsh Weather conditions

Digital signage solutions are often installed in external environments, from cities, to rural areas, where they can be affected by all kinds of harsh weather conditions, from heavy rain, snowstorms, to scorching heat. Although outdoor signage technology is usually protected in a weather enclosure, some of their vital hardware components are still at risk from low-high temperatures, and other conditions.

  • Unreliable Speed and Unavailable Wired Connectivity

Digital signs installed in rural areas showing the gasoline prices at a gas station, do not really require high definition, but rely on availability and speed. Traditional media players are unable to provide high performance, speed, and highly available connectivity. Installing lines to outdoor LED billboards can be quite expensive and challenging. These displays are usually installed in high places or with difficult access.

Requirement

Outdoor digital signage requires an industrial LTE gateway that provides the right computing performance, energy-efficiency, harsh environment resistance, and reliable wireless connectivity via multiple access technologies.

The industrial LTE gateway is the device that connects and delivers content to the digital display via HDMI (or another video interface). The player connects to the Internet through wired or wireless, fetches the content, and provides remote management. Connectivity in external environments can be achieved via WiFi or LTE. Some digital signage players store, manage and host all the content on the device itself via expandable storage. Other solutions are cloud-based and can store all content online, host it, and even perform advanced analytics.

Lanner Solution

The LEC-7242 can manage multiple digital signage displays deployed in commercial or remote areas. 

Key Benefits

  1. Remote management: A digital signage player like LEC-7242 provides services for outdoor advertising, marketing, wayfinding, exhibitions, Digital-Out-of-Home (DOOH) advertising, and more. All the content can be managed remotely via a computer or mobile phone. Make changes and control the content displayed in the outdoors digital sign remotely. The fast LTE connectivity allows high availability for managing DOOH anywhere and on the move.
  2. High availability: The rugged wireless digital media player, LEC-7242, provides high availability with dual WiFi and LTE interfaces. If the WiFi network fails, LEC-7242 can still connect via LTE and deliver content. The appliance comes with dual SIM for LTE or WiFi so that you can connect to the displays to the content management center using both technologies.
  3. Withstands harsh outdoor conditions. The integrated solution (displays + rugged wireless media player) is capable of coping with harsh environments with wide temperatures, snow, hot sun, and even moisture, and still provide reliable wireless communication.
  4. Make mobile digital signage possible: The mobile digital player using mobile broadband LTE, can be a perfect fit for applications such as road maintenance or trucks/taxis displaying ads. The on-vehicle digital signage mobile computers are creating new advertising channels for businesses.

Featured Product


LEC-7242

Industrial wireless gateway with Intel® Apollo Lake CPU and FCC/CE/PTCRB certification for LTE or Wifi

CPU Intel® Apollo Lake: Celeron® N3350 / Atom® X5-E3940
Chipset None

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